Salesforce management systems (aka. sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems. A SFA, typically a part of a company’s CRM system, is a system that automatically records all the stages in a sales process. SFA includes a contact management system which tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that may be needed. This ensures that sales efforts are not duplicated, reducing the risk of irritating customers. SFA also includes a sales lead tracking system, which lists potential customers , or customers of related products. Other elements of an SFA system can include sales forecasting, order management and product knowledge. More developed SFA systems have features where customers can actually model the product to meet their needs through online product building systems. This is becoming popular in the automobile industry, where patrons can customize various features such as color and interior features such as leather vs. upholstered seats.
Salesforce.com is a leading cloud computing platform which started its journey with CRM tool on a Software-as-a-service concept where its customers are not required to buy/install any software or hardware at their premises. Salesforce.com works on Mulch-tenant architecture where each of its customers share the common pool of resources hosted at the Salesforce end, thereby reducing the effective cost of using these shared resources.Hence, Salesforce® charges its customer on per user basis, which is far more beneficial for small organization as it does not involve any setup cost. It has also gone very social by integrating implicitly with social networking site like Facebook, Twitter etc along with Chatter as their own collaborative tool. So, it is ever evolving and fast expanding cloud computing platform in the market, which do not see any competitor even near to it.
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